10 Tips of Guiding Customers to Choose the Right Sunglasses

Introduction

Sunglasses are more than just a fashion accessory; they protect our eyes from harmful UV rays, reduce glare, and enhance visual clarity. With countless styles, shapes, and technologies available, finding the perfect pair can be overwhelming for customers. As a retailer or sales associate, your role is crucial in guiding them towards sunglasses that not only suit their style but also cater to their functional needs. In this guide, we'll outline 10 tips to help you assist customers in choosing the right sunglasses.

Table of Contents

• Helping not Selling
• Understand the Customer's Needs
• Educate on Lens Types
• Consider Face Shape
• Fit and Comfort
• Explore Styles
• Technology and Additional Features
• Budget Considerations
• Encourage Trying On
• After-Sale Services
• Conclusion

Helping not Selling

When you help customers instead of pushing a sale, you let them stay in charge of their buying decision. Helping, not selling, means the customer chooses the sunglasses themselves. They decide what fits their needs, looks good on them, and feels right. Your task is to simply be there, answering questions and giving expert tips.

In many businesses, this friendly guiding approach has become popular instead of pushy sales tactics.

Imagine selling fancy sunglasses like planning a fun vacation. Don't tell customers what to buy; assist them in discovering it themselves. By doing this, you create a happy shopping experience where they feel in control and satisfied with their choice.

Understand the Customer's Needs

Begin by asking questions to understand the customer's lifestyle and preferences. Key inquiries may include:

• What activities will they be using the sunglasses for? (e.g., driving, sports, beachwear, everyday use)
• Do they have any specific concerns like sensitivity to light or requiring polarization?
• Are they looking for a particular style or brand?
• What is their budget?

Educate on Lens Types

Inform customers about the different lens types and their benefits:

• Polarized Lenses: Ideal for reducing glare, especially when near water or snow. Great for fishing, boating, and driving.
• UV Protection: Explain the importance of 100% UVA and UVB protection to safeguard against long-term eye damage.
• Tinted Lenses: Different colors serve various purposes; gray maintains natural color perception, brown enhances contrast, and yellow/amber is great for low-light conditions.

Consider Face Shape

Help customers find frames that complement their face shape:

• Oval: Lucky ones who can pull off almost any style.
• Round: Angular or rectangular frames create balance.
• Square: Rounded or oval frames soften the face.
• Heart-Shaped: Bottom-heavy frames like cat-eye styles draw attention downward.

Fit and Comfort

Ensure the sunglasses fit well and feel comfortable:

• The frame should neither be too tight nor slip down the nose.
• Check for proper coverage, with the lenses extending slightly beyond the eye area.
• Nose pads and temple arms should provide a snug yet gentle fit.

Explore Styles

Guide customers through the array of styles available, from classic aviators and wayfarers to trendy oversized frames or sporty wraparounds. Encourage them to try on different styles to find what resonates with their personal taste.

Technology and Additional Features

Discuss any additional features that might interest them:

• Blue Light Blocking: For those who spend a lot of time in front of screens.
• Photochromic Lenses: Automatically adjust tint based on light conditions.

Budget Considerations

Be transparent about pricing and offer options within their budget range. Highlight the value of investing in quality sunglasses that last longer and provide better protection.

Encourage Trying On

Urge customers to try on multiple pairs, as sometimes the perfect choice isn't the one they initially expected. Offer a mirror and natural lighting to see how the glasses look and feel.

After-Sale Services

Inform customers about warranty policies, cleaning and maintenance tips, and any repair services you offer. This builds trust and ensures customer satisfaction even after the purchase.

Conclusion

Guiding a customer to the right pair of sunglasses requires a blend of understanding their needs, sharing knowledge, and encouraging personal exploration. By following these steps, you can ensure a pleasant shopping experience that results in satisfied customers leaving with sunglasses that perfectly match their lifestyle and fashion preferences. Remember, the right pair not only protects their eyes but also boosts confidence and complements their unique style.